Paid Social
Reach the right audience — not just any audience.
Creative-led campaigns on Meta, Instagram, and TikTok that build awareness and drive conversions. We pair sharp targeting with creative built for the platform — not repurposed Instagram posts hoping to perform like ads.
The Approach
Creative is the new targeting.
Meta and TikTok algorithms are smart enough now that audience targeting matters less than the creative you put in front of them. The right hook, on the right platform, with the right offer — that’s the new game.
We build full-funnel social campaigns: top-of-funnel awareness, middle-of-funnel consideration, and bottom-of-funnel retargeting — each with creative built specifically for that stage and platform.
“B.Styled went from zero paid social to a 120% lift in Style System program sales — driven entirely by authentic, platform-native creative.” — Coastal Reach client outcome
What’s Included
Full-funnel paid social, end-to-end.
Audience strategy
Lookalike audiences, interest stacks, custom audiences from your customer data, and retargeting pools — built around your actual buyers.
Creative direction
Hooks, scripts, and visual direction for ad creative that feels native to each platform — not a square video stretched into Reels.
Campaign architecture
Awareness, consideration, conversion, and retargeting campaigns structured to compound — not compete with — each other.
Creative testing
Continuous A/B testing of hooks, formats, and CTAs. We kill underperformers fast and double down on what works.
Pixel & tracking setup
Proper Meta Pixel, Conversions API, and TikTok Pixel implementation — so iOS 14+ doesn’t tank your data.
Performance reporting
CAC, ROAS, CTR, and creative performance — explained in plain English, not jargon-filled dashboards.
Image & content creation
Need creative? We can produce image-based content for your ads — static visuals, branded graphics, and on-platform creative built to convert.
Get Started
Ready to make social actually drive sales?
Book a discovery call. We’ll review your current paid social — or help you launch from scratch — and identify what creative and audience strategy will move the needle.
Book a Discovery Call