Insights
Marketing thinking for small business owners.
Practical, opinionated takes on what’s actually working — paid, organic, email, and the technical foundations that hold them all together. No “10 tips” listicles. No vendor pitches.
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What we’re writing about right now.
AI search visibility — the new frontier most agencies aren’t talking about.
ChatGPT, Perplexity, and Google AI Overviews are reshaping how buyers research. Here’s what we’re learning about getting cited in AI answers — and why it matters now, not later.
Read articleThe SEO mistake every local business makes.
If you serve a geography, your Google Business Profile is more important than your website. Most local businesses treat it as an afterthought — and lose customers to competitors who don’t.
Read articleMore Reading
Across the full marketing stack.
Why most small businesses waste money on Google Ads.
The five common mistakes that drain ad budgets — bidding on the wrong intent, mismatched landing pages, and the “set and forget” trap. Plus a checklist for diagnosing your current account.
Coming soonCreative is the new targeting — what changed about Meta and TikTok ads.
Algorithm shifts mean audience targeting matters less than it used to. The hook, the angle, and platform-native execution now decide who sees you. How to think about creative production for paid social in 2026.
Coming soonHow to tell if your website is costing you customers.
A practical audit framework — speed, mobile experience, conversion paths, and trust signals. Most owners don’t realize how much friction their site creates between visitor and sale.
Coming soonEmail is cheating — the highest-ROI channel almost nobody uses right.
Most small businesses send the occasional promo blast and call it email marketing. The real opportunity is in lifecycle automations — abandoned cart, post-purchase, win-back, and nurture flows that work 24/7 without asking. Here’s how to build them.
Coming soonBeyond the Reading
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