Paid Search
Show up the moment a customer is ready to buy.
Google Ads campaigns built for small business margins — high-intent keyword targeting, lean budgets, and ruthless optimization. We don’t burn cash on vanity clicks.
The Approach
Spend smaller, convert harder.
Most small businesses lose money on Google Ads because they’re bidding on the wrong keywords, sending traffic to the wrong landing pages, or paying agencies who optimize for “impressions” instead of revenue.
We start with the keywords that signal a buyer is at the bottom of the funnel — ready to call, click, or book — then build campaigns and landing pages that convert that intent into actual customers.
“Every dollar of paid search should be earning two back. If it’s not, we’re targeting the wrong people.” — Coastal Reach approach
What’s Included
Built for return, not for reports.
Keyword strategy
High-intent buyer keywords mapped to your services, with negative keyword lists to block wasted spend.
Ad copy & creative
Multiple ad variants tested against each other — headlines, descriptions, extensions — refined weekly based on what actually converts.
Landing page alignment
We make sure where the click lands matches what the ad promised — the #1 reason most Google Ads campaigns underperform.
Bidding & budget management
Smart bidding strategies, dayparting, geographic targeting, and budget pacing so you don’t burn through monthly spend in the first week.
Conversion tracking
Proper tracking from form fills to phone calls to e-commerce — so we can optimize against real revenue, not proxies.
Weekly reporting
Plain-English performance updates: what’s working, what we’re changing, and what the numbers mean for your business.
Image & ad creative
Need image content for display ads, responsive search ads, or landing pages? We can produce branded creative that converts — no separate vendor needed.
Get Started
Ready to make Google Ads actually profitable?
Book a discovery call. We’ll review your current Google Ads account (or build a strategy from scratch) and identify the biggest opportunities.
Book a Discovery Call